Event logo design for UPSTACK
UPSTACK’s annual retreat was held in Phoenix, AZ. My task was to create a logo and materials that evoked the feeling of the desert and surroundings. I chose to use Camel Back Mountain as the anchoring image. The retreat was held at the foot of this mountain.
I created a hand-drawn digital illustration with three times of day featuring the mountain: day, sunset, and evening. These corresponded to guests, sponsors, and staff. The collateral included name badges, environmental graphics, signage, menus, centerpieces, presentation decks, social media graphics and emails.
