Design Blog

Process sharing, works in progress, and inspirations

Work in Progress: Logo

The process started with a discussion of what the audience should sense when seeing the logo, and how to combine that with the client's brand and values. Next, a flurry of pencil sketches to rough out an idea. Then when a solid direction was decided, on to Illustrator for clean rendering. One of the main decisions was how abstract to go with the lotus, and weighing the pros and cons of both. The color palette is still being explored.

Theresa ChoiComment